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2016-2021年数字化转换市场研究报告
Digital Transformation Market by Solution (Cloud Computing, Big Data, Mobility, and Social Media), Service (Professional and System Integrators), Business Type (B2B, B2B2C, & B2C), End User, Deployment type, Vertical, and Region - Global Forecast to 2021

2016-2021年数字化转换市场研究报告
【报告编号】:No.26118
【发布时间】:2016-11
【关 键 字】:Digital Transformation   数字化转换   
【报告页数】:137页
【报告价格】:电子版:7150美元
【交付方式】:Email发送或EMS快递
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Report Description
 
“Increasing demand for internet of things and increased penetration of mobile devices and apps drives the digital transformation market”
The digital transformation market size is estimated to grow from USD 148.04 billion in 2015 to USD 392.15 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.7%. Companies are seeking ways to increase revenue and reduce expenses, as the global market competition continues to shrink profit margins. Organizations of all sizes are focusing more on analyzing sales and market saturation in specific territories and identifying gaps. However, the lack of awareness regarding the benefits of digitalization is a restraining factor for the digital transformation market.
 
“The cloud deployment mode to account for the largest market share during the forecast period” The cloud deployment segment of the digital transformation market, by deployment type is estimated to hold the largest market share during the forecast period. Cloud digital transformation solutions provide users the liberty to access the tools from all computers and mobile devices. They offer the advantages of easy deployment, minimum costs, easy upgradability, accessibility, and no requirement of initial capital for purchasing the software. They help to reduce IT budgets, lower the financial risks, and increase flexibility. Small organizations and single-user licensees generally prefer cloud-based digital transformation tools due to the aforementioned reasons. The market for cloud digital transformation solutions is expected to witness significant traction during the forecast period.
 
“APAC digital transformation market is projected to grow at the highest growth rate during the forecast period”
The digital transformation market in APAC is estimated to register the highest growth rate during the forecast period. This growth can be attributed to the increasing technological advancements, increasing mobile app users, and big data analytics companies showing positive trend towards adoption of these technologies, thereby presenting immense growth potential for the Asia-Pacific digital transformation market in the near future. In the Asia-Pacific region, China will be the epicenter of digital innovations. Increasing e-commerce business in this country and the rapidly-developing social media platform in this region are among the major driving factors for the increasing digital transformation in the region.
 
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below: 
• By Company Type: Tier 1 - 30%, Tier 2 - 40%, and Tier 3 - 30%
• By Designation: C-level - 72%, Director level - 14%, and Others - 14%
• By Region: North America - 57%, Europe - 14%, and APAC - 29% 
 
The various key vendors profiled in the report are as follows:
1. SAP AG (Germany)
2. IBM Corporation (U.S.)
3. Oracle Corporation (U.S.)
4. Google, Inc. (U.S.)
5. DELL EMC (U.S.)
6. Adobe Systems (U.S.)
7. HP (U.S.)
8. CA Technologies (U.S.)
9. Microsoft Corporation (U.S.) 
10. Adobe Systems (U.S.) 
11. Accenture PLC (Ireland) 
12. Capgemini (France) 
13. Apple, Inc. (U.S.)
14. Kelltontech (U.S.)
 
Research Coverage
The report defines, describes, and forecasts the digital transformation market on the basis of component, business type, deployment, end user, industry vertical, and region. It provide detailed information regarding factors influencing the growth of the digital transformation market (drivers, restraints, opportunities, and industry-specific challenges). The study also strategically profiles key players and comprehensively analyzes their core competencies.
 
Reasons to buy this report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape; emerging and high-growth segments of the digital transformation market; high-growth regions; and market drivers, restraints, and opportunities.
 
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on digital transformation solutions offered by the top players in the global digital transformation market
 
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital transformation market
 
• Market Development: Comprehensive information about lucrative emerging markets – the report analyzes the markets for digital transformation across regions
 
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the global digital transformation market 
 
• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global digital transformation market
 
TABLE OF CONTENTS
 
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
 
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 KEY DATA FROM SECONDARY SOURCES 18
2.1.2 KEY DATA FROM PRIMARY SOURCES 19
2.1.2.1 Key industry insights 19
2.1.2.2 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 23
2.4.1 ASSUMPTIONS 23
 
3 EXECUTIVE SUMMARY 24
 
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE OPPORTUNITIES IN THE DIGITAL TRANSFORMATION MARKET 27
4.2 DIGITAL TRANSFORMATION MARKET: TOP THREE SOLUTIONS 27
4.3 DIGITAL TRANSFORMATION MARKET: COMPARISON BETWEEN SOLUTION AND REGION 28
4.4 DIGITAL TRANSFORMATION MARKET, BY BUSINESS TYPE 28
 
5 MARKET OVERVIEW 29
5.1 INTRODUCTION 30
5.2 MARKET SEGMENTATION 30
5.3 MARKET DYNAMICS 31
5.3.1 DRIVERS 32
5.3.1.1 Increased growth of Internet of Things 32
5.3.1.2 Increased innovation offered by digitalization techniques 32
5.3.1.3 Increasing penetration of mobile devices and apps 32
5.3.1.4 Increased efficiency aided by these solutions and their affordability 32
5.3.2 RESTRAINTS 33
5.3.2.1 Low security for highly confidential data 33
5.3.2.2 Lack of awareness regarding benefits of digitalization 33
5.3.3 OPPORTUNITIES 33
5.3.3.1 Rising popularity of e-commerce 33
5.3.3.2 Collaboration among departments 33
5.3.4 CHALLENGES 34
5.3.4.1 Lack of knowledge and resources 34
5.3.4.2 Issues with integration of information collected from various data sources 34
5.4 INNOVATION SPOTLIGHT 34
5.5 STRATEGIC BENCHMARKING 35
5.5.1 DIGITAL TRANSFORMATION MARKET: STRATEGIC BENCHMARKING 35
 
6 DIGITAL TRANSFORMATION MARKET, BY COMPONENT 36
6.1 INTRODUCTION 37
6.2 SOLUTION 37
6.2.1 CLOUD COMPUTING 39
6.2.2 BIG DATA 39
6.2.3 MOBILITY 41
6.2.4 SOCIAL MEDIA 42
6.3 SERVICE 42
6.3.1 PROFESSIONAL SERVICES 43
6.3.2 SYSTEM INTEGRATION 44
 
7 DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT TYPE 45
7.1 INTRODUCTION 46
7.2 ON-PREMISE 47
7.3 CLOUD 48
 
8 DIGITAL TRANSFORMATION MARKET, BY END USER 49
8.1 INTRODUCTION 50
8.2 SMALL AND MEDIUM BUSINESSES (SMB) 51
8.3 ENTERPRISES 52
 
9 DIGITAL TRANSFORMATION MARKET, BY BUSINESS TYPE 53
9.1 INTRODUCTION 54
9.2 BUSINESS-TO-BUSINESS (B2B) 55
9.3 BUSINESS-TO-BUSINESS-TO-CONSUMER (B2B2C) 55
9.4 BUSINESS-TO-CONSUMER (B2C) 56
 
10 DIGITAL TRANSFORMATION MARKET, BY VERTICAL 57
10.1 INTRODUCTION 58
10.2 BANKING, FINANCIAL SERVICES & INSURANCE (BFSI) 59
10.3 HEALTHCARE 60
10.4 TELECOMMUNICATION & IT 61
10.5 AUTOMOTIVE 62
10.6 ACADEMIA & RESEARCH 63
10.7 RETAIL 64
10.8 MANUFACTURING 65
10.9 GOVERNMENT 66
10.10 OTHERS 67
 
11 DIGITAL TRANSFORMATION MARKET, BY GEOGRAPHY 68
11.1 INTRODUCTION 69
11.2 NORTH AMERICA 70
11.3 EUROPE 74
11.4 ASIA-PACIFIC 76
11.5 MIDDLE EAST & AFRICA (MEA) 80
11.6 LATIN AMERICA 83
 
12 COMPETITIVE LANDSCAPE 86
12.1 OVERVIEW 86
12.2 COMPETITIVE SITUATION AND TRENDS 87
12.2.1 ACQUISITIONS 87
12.2.2 PARTNERSHIPS, AGREEMENTS & COLLABORATIONS 89
12.2.3 NEW PRODUCT DEVELOPMENTS 89
 
13 COMPANY PROFILES 91
(Overview, Financials, Products & Services, Strategy, and Developments)*
13.1 SAP AG 91
13.2 IBM CORPORATION 95
13.3 ORACLE CORPORATION 98
13.4 GOOGLE INC. 101
13.5 DELL EMC 104
13.6 HEWLETT-PACKARD (HP) 106
13.7 CA TECHNOLOGIES 109
13.8 MICROSOFT CORPORATION 111
13.9 ADOBE SYSTEMS 113
13.10 ACCENTURE PLC 116
13.11 CAPGEMINI 118
13.12 APPLE, INC. 120
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.
 
14 APPENDIX 123
14.1 INDUSTRY EXPERTS 123
14.2 DISCUSSION GUIDE 124
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 129
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 131
14.5 AVAILABLE CUSTOMIZATIONS 133
14.6 RELATED REPORTS 134
14.7 AUTHOR DETAILS 135
 
LIST OF TABLES
TABLE 1 DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT, 
2014–2021 (USD BILLION) 24
TABLE 2 DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT, 
2014-2021 (USD BILLION) 37
TABLE 3 DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION, 
2014-2021 (USD BILLION) 38
TABLE 4 DIGITAL TRANSFORMATION SOLUTION MARKET SIZE, BY REGION,  
2014-2021 (USD BILLION) 38
TABLE 5 CLOUD COMPUTING: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  2014–2021 (USD BILLION) 39
TABLE 6 BIG DATA: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 40
TABLE 7 MOBILITY: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2016–2021 (USD BILLION) 41
TABLE 8 SOCIAL MEDIA: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 
2014–2021 (USD BILLION) 42
TABLE 9 DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE, 
2014–2021 (USD BILLION) 42
TABLE 10 PROFESSIONAL SERVICES: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 43
TABLE 11 SYSTEM INTEGRATION: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 44
TABLE 12 DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT TYPE,  
2014–2021 (USD BILLION) 46
TABLE 13 ON-PREMISE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 47
TABLE 14 CLOUD: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 48
TABLE 15 DIGITAL TRANSFORMATION MARKET SIZE, BY END USER, 
2014–2021 (USD BILLION) 50
TABLE 16 SMB: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 
2014–2021 (USD BILLION) 51
TABLE 17 ENTERPRISES: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD MILLION) 52
TABLE 18 DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE, 
2014-2021 (USD BILLION) 54
TABLE 19 B2B: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 
2014-2021 (USD BILLION) 55
TABLE 20 B2B2C: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014-2021 (USD BILLION) 55
TABLE 21 B2C: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 
2014-2021 (USD BILLION) 56
TABLE 22 DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL, 
2014–2021 (USD BILLION) 58
TABLE 23 BFSI: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 
2014–2021 (USD BILLION) 59
TABLE 24 HEALTHCARE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 60
TABLE 25 TELECOM & IT: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 61
TABLE 26 AUTOMOTIVE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 62
TABLE 27 ACADEMIA & RESEARCH: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  2014–2021 (USD BILLION) 63
TABLE 28 RETAIL: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 64
TABLE 29 MANUFACTURING: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 65
TABLE 30 GOVERNMENT: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 66
TABLE 31 OTHERS: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,  
2014–2021 (USD BILLION) 67
TABLE 32 DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2014–2021 (USD BILLION) 70
TABLE 33 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT,  2014–2021 (USD BILLION) 71
TABLE 34 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,  2014–2021 (USD BILLION) 72
TABLE 35 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,  
2014–2021 (USD BILLION) 72
TABLE 36 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE, 2014–2021 (USD BILLION) 72
TABLE 37 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,  2014–2021 (USD BILLION) 73
TABLE 38 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY END USER,  2014–2021 (USD BILLION) 73
TABLE 39 NORTH AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,  
2014–2021 (USD BILLION) 73
TABLE 40 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT,  
2014–2021 (USD BILLION) 74
TABLE 41 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,  
2015–2021 (USD BILLION) 74
TABLE 42 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,  
2014–2021 (USD BILLION) 75
TABLE 43 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,  
2014–2021 (USD BILLION) 75
TABLE 44 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,  
2014–2021 (USD BILLION) 75
TABLE 45 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY END USER,  
2014–2021 (USD BILLION) 76
TABLE 46 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL, 
2014–2021 (USD BILLION) 76
TABLE 47 ASIA-PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT,  
2014–2021 (USD BILLION) 77
TABLE 48 ASIA-PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,  
2014–2021 (USD BILLION) 78
TABLE 49 ASIA-PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,  
2014–2021 (USD BILLION) 78
TABLE 50 ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE, 2014–2021 (USD BILLION) 78
TABLE 51 ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,  
2014–2021 (USD BILLION) 79
TABLE 52 ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY END USER,  
2014–2021 (USD BILLION) 79
TABLE 53 ASIA-PACIFIC: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,  
2014–2021 (USD BILLION) 79
TABLE 54 MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET SIZE, 
BY COMPONENT, 2014–2021 (USD BILLION) 80
TABLE 55 MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,  2014–2021 (USD BILLION) 80
TABLE 56 MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,  2014–2021 (USD BILLION) 81
TABLE 57 MIDDLE EAST: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,  2014–2021 (USD BILLION) 81
TABLE 58 MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET SIZE, 
BY DEPLOYMENT, 2014–2021 (USD BILLION) 81
TABLE 59 MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET SIZE, BY END USER,  2014–2021 (USD BILLION) 82
TABLE 60 MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,  2014–2021 (USD BILLION) 82
TABLE 61 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT,  2014–2021 (USD BILLION) 83
TABLE 62 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,  
2014–2021 (USD BILLION) 83
TABLE 63 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,  
2014–2021 (USD BILLION) 83
TABLE 64 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,  2014–2021 (USD BILLION) 84
TABLE 65 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,  2014–2021 (USD BILLION) 84
TABLE 66 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY END USER,  
2014–2021 (USD BILLION) 84
TABLE 67 LATIN AMERICA: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,  
2014–2021 (USD BILLION) 85
TABLE 68 ACQUISITIONS, 2013–2016 87
TABLE 69 PARTNERSHIPS, AGREEMENTS & COLLABORATIONS, 2014–2016 89
TABLE 70 NEW PRODUCT DEVELOPMENTS, 2013–2016 89
 
LIST OF FIGURES
FIGURE 1 DIGITAL TRANSFORMATION MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 RESEARCH METHODOLOGY: DATA TRIANGULATION 22
FIGURE 5 ON-PREMISE DEPLOYMENT TYPE TO LEAD THE DIGITAL TRANSFORMATION MARKET DURING THE FORECAST PERIOD 25
FIGURE 6 NORTH AMERICA CONTRIBUTES THE HIGHEST MARKET SHARE IN 2015 25
FIGURE 7 INCREASED DEMAND OF INTERNET OF THINGS PUSHING THE DIGITAL TRANSFORMATION MARKET DURING THE FORECAST PERIOD 27
FIGURE 8 CLOUD COMPUTING IS EXPECTED TO WITNESS HIGHEST MARKET SHARE DURING THE FORECAST PERIODDOMINATE 27
FIGURE 9 CLOUD COMPUTING ACCOUNTED TO HAVE THE LARGEST SHARE OF THE GLOBAL DIGITAL TRANSFORMATION MARKET IN 2015 28
FIGURE 10 BUSINESS-TO-BUSINESS (B2B) ACCOUNTING FOR THE LARGEST SHARE IN THE DIGITAL TRANSFORMATION MARKET 28
FIGURE 11 DIGITAL TRANSFORMATION MARKET SEGMENTATION 30
FIGURE 12 INCREASED DEMAND OF INTERNET OF THINGS (IOT) IS DRIVING THE DIGITAL TRANSFORMATION MARKET 31
FIGURE 13 DIGITAL TRANSFORMATION MARKET SIZE, BY COMPONENT, 2016 & 2021 37
FIGURE 14 CLOUD COMPUTING TO LEAD THE SERVICE SEGMENT IN THE DIGITAL TRANSFORMATION MARKET DURING THE FORECAST PERIOD 38
FIGURE 15 DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE, 2016 & 2021 43
FIGURE 16 DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016 & 2021 46
FIGURE 17 DIGITAL TRANSFORMATION MARKET SIZE, BY END USER,  
2016 & 2021 (USD BILLION) 50
FIGURE 18 DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,  
2016 & 2021 (USD BILLION) 54
FIGURE 19 DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,  
2016 & 2021 (USD BILLION) 59
FIGURE 20 APAC AND MIDDLE EAST & AFRICA EMERGING AS A LUCRATIVE MARKET FOR INVESTMENT FROM 2016-2021 69
FIGURE 21 APAC HAS THE HIGHEST GROWTH RATE FROM 2016 TO 2021 70
FIGURE 22 NORTH AMERICA DIGITAL TRANSFORMATION MARKET SNAPSHOT 71
FIGURE 23 ASIA-PACIFIC DIGITAL TRANSFORMATION MARKET SNAPSHOT 77
FIGURE 24 COMPANIES ADOPTED ACQUISITIONS AND PARTNERSHIPS, AGREEMENTS & COLLABORATIONS AS THE KEY GROWTH STRATEGIES FROM 2013 TO 2016 86
FIGURE 25 MARKET EVALUATION FRAMEWORK 87
FIGURE 26 BATTLE FOR MARKET SHARE: ACQUISITION WAS THE KEY STRATEGY ADOPTED  
BY COMPANIES IN THE DIGITAL TRANSFORMATION MARKET, 2013–2016 87
FIGURE 27 SAP AG: COMPANY SNAPSHOT 91
FIGURE 28 SAP AG: SWOT ANALYSIS 94
FIGURE 29 IBM CORPORATION: COMPANY SNAPSHOT 95
FIGURE 30 IBM CORPORATION: SWOT ANALYSIS 97
FIGURE 31 ORACLE CORPORATION: COMPANY SNAPSHOT 98
FIGURE 32 ORACLE CORPORATION: SWOT ANALYSIS 100
FIGURE 33 GOOGLE INC.: COMPANY SNAPSHOT 101
FIGURE 34 GOOGLE INC.: SWOT ANALYSIS 103
FIGURE 35 HEWLETT-PACKARD: COMPANY SNAPSHOT 106
FIGURE 36 CA TECHNOLOGIES: COMPANY SNAPSHOT 109
FIGURE 37 MICROSOFT CORPORATION: COMPANY SNAPSHOT 111
FIGURE 38 ADOBE SYSTEMS: COMPANY SNAPSHOT 113
FIGURE 39 ACCENTURE PLC: COMPANY SNAPSHOT 116
FIGURE 40 CAPGEMINI: COMPANY SNAPSHOT 118
FIGURE 41 APPLE, INC.: COMPANY SNAPSHOT 120

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